Experience
Freelance | Media Researcher & Content Strategist / Producer (10/2024 - Present)
- Conduct in-depth research into trending topics and audience behavior to inform thoughtful, high-performing YouTube content for clients creators (cumulative 1.4M+ subscribers, 4.1M+ total views)
- Develop scripts and narrative frameworks, resulting in increased engagement, including 2× view counts and AdSense revenue
- Deliver ongoing retainer-based content strategy and research support, applying cultural fluency and user insight to create meaningful, high-retention content with values-driven messaging
Tech4Good Lab, UC Santa Cruz | Research Assistant (08/2022 - 05/2024)
- Led UX research initiatives through interviews, surveys, and qualitative analysis, generating actionable insights for university-community partnerships.
- Managed and mentored 25 junior researchers, providing hands-on training in UX methodology, leading to impactful and published research findings.
Robust.ai | UX Research Contractor (08/2022 - 11/2022)
- Applied ethnographic research and observational techniques to consult clients and guide product design.
- Conducted UX research, enhancing external validity in product studies and strategic business decisions.
University of Washington | Research & UX Roles (04/2017 - 09/2020)
User Empowerment Lab | Research Assistant (06/2019 - 09/2020)
- Conducted user studies on social impacts of software interfaces, applying behavioral science to enhance user-centric design.
- Led research on hospital emergency chatbot usability, collaborating with UW Biomedical Informatics.
Prosocial Computing Lab | Research Assistant (04/2017 - 06/2020)
- Conducted and analyzed participant studies using interviews and qualitative research methods to explore social effects of voice interfaces on children.
- Collaborated on behavioral science-informed UX research to enhance user engagement strategies.
Marketing & Communications | UX Web Intern (09/2018 - 06/2019)
- Analyzed web behavior to optimize content strategy and UX for university websites.
- Collaborated with marketing teams to enhance digital content strategy.